Services
Popular starting points
↑ Back to categoriesFoundations
Storytelling: The Secret Weapon of Communication
A practical introduction to finding and shaping stories that help people understand what you do and why it matters.
Public service
Storytelling for Government Employees (Levels 1 and 2)
Make policies, programs, data, and decisions clearer, more human, and more relevant to the people you serve.
AI & storytelling
Storytelling with AI: Tools and Techniques
Use AI to develop and refine stories while retaining your judgment, voice, accuracy, and the human texture of your work.
Data communication
Storytelling and Statistics
Turn numbers into meaning with human context, concrete examples, and stories that help audiences understand why the data matters.
Where you work
↑ Back to categoriesPublic service
Storytelling for Government Employees (Levels 1 and 2)
Make policies, programs, data, and decisions clearer, more human, and more relevant to the people you serve.
Business
Business Storytelling
Communicate value when you’re pitching, presenting, leading change, or bringing people together around a goal.
Health
Storytelling for Healthcare Professionals
Connect evidence, experience, and empathy to make healthcare communication more understandable and meaningful.
Environment
Storytelling for Green Communications
Tell clearer, more compelling stories about sustainability, climate action, environmental impact, and behaviour change.
Independent schools
Storytelling for Independent Schools
Help families and communities understand your school’s values, culture, student experience, and distinctive promise.
What you do
↑ Back to categoriesLeading a team
Storytelling for Leaders
Use personal, organizational, and strategic stories to build trust, create alignment, and make your leadership communication more human.
Data communication
Storytelling and Statistics
Turn numbers into meaning with human context, concrete examples, and stories that help audiences understand why the data matters.
Marketing & communications
Storytelling for Marketing Communications
Strengthen your narratives, choose better examples, and find more compelling ways to show the value of your work.
Internal communications
Storytelling for Internal Communications
Help employees understand, remember, and see themselves in the information your organization shares.
Executive communication
Storytelling for Executives
Communicate organizational vision, strategy, and change with stories suited to high-stakes audiences.
Sales
Storytelling for Salespeople
Build trust, explain value, and answer objections through sales conversations that feel natural and persuasive.
Client relationships
Storytelling for Customer Success and Client Services
Use stories to make client relationships more personal and strategic.
Investor relations
Signature Stories for Investor Relations
Craft the stories that help investors understand your strategy, performance, value proposition, and long-term direction.
Fundraising
Storytelling for Fundraisers
Help donors understand the need, see your impact, and feel connected to the work they make possible.
Writing with clarity & character
↑ Back to categoriesAI & storytelling
Storytelling with AI: Tools and Techniques
Use AI to develop and refine stories while retaining your judgment, voice, accuracy, and the human texture of your work.
Shaping a piece
Writing Well: Storytelling
Make your writing feel less like a report and more like something another human being wants to keep reading.
Sentence craft
Better Sentences, Better Stories
Work on clarity, rhythm, and texture at sentence level, strengthening how you say something as well as what you say.
Making things clear
Storytelling in Plain Language
Make technical, policy, and institutional information easier for your audience to understand.
Making every word count
Concise Storytelling
Communicate with impact in tight formats: meetings, pitches, interviews, social posts, and short presentations.
Influence, pitches, and presentations
↑ Back to categoriesFoundations
Storytelling: The Secret Weapon of Communication
A practical introduction to finding and shaping stories that help people understand what you do and why it matters.
Gaining support
Storytelling for Influence
Use stories to build influence when facts, slides, authority, or repetition are not enough.
Making the case
The Art of the Pitch
Shape a clear, concise, and persuasive pitch that quickly shows what matters and why someone should care.
Holding attention
Storytelling for Presentations
Create a clearer narrative for your presentations, with stronger openings, examples, transitions, and takeaways.
Finding stories & fresh approaches
↑ Back to categoriesFinding material
Story Gathering: Finding and Shaping Stories That Matter
Make more of interviews, conversations, archives, reports, and everyday organizational life as sources of stories.
Social media
Storytelling for Social Media
Turn moments, insights, examples, and ideas into social content that feels human and gives people a reason to care.
Developing your craft
Advanced Storytelling: Tactics and Themes
Go deeper into the choices that make stories richer, tighter, more surprising, and more powerful.
Team & personal development
↑ Back to categoriesShared practice
Team Storytelling Retreat
Step back from day-to-day work, identify the stories that matter, and practise telling them together with confidence.
Culture & belonging
Storytelling for Culture and Values
Find the real moments that show what your organization believes, rewards, protects, and celebrates.
Purpose & impact
Storytelling for Organizations
Explain your purpose, communicate impact, align teams, and connect with the audiences who matter to your organization.
Reflection & development
Storytelling for Personal and Professional Growth
Use storytelling for reflection, confidence, self-understanding, and more meaningful professional communication.
Plan your training
Not sure where to start?
Talk through your audience, your communication challenges, and what you want people to take away. The training can be shaped around your team’s work.