Storytelling for Social Media
Summary
Do you want to get more from your posts? Are you looking for ways to make your organization’s messages stand out? Would your job be better—more impactful, more fulfilling—if you could get people to care more about what you were trying to say? In this course, you’ll learn how to make your social media more exciting, dynamic, and shareable with tools used by experts on Facebook, Twitter, Instagram, LinkedIn, and other platforms. This is a course about examples—what works, what doesn’t, and why. Participants will be encouraged to bring in samples of their own, and will leave the course with tips and tricks to take their social media presence to the next level, as well as the skills to put them into practice.
Learning Outcomes
Crafting messages that resonate with emotion, connection, meaning, and action
How to turn “dry” material into content worthy of shares and likes
When and how to include data for maximum impact
A/B testing: how to adapt by letting your audience decide what works
Time-tested forms and templates to save you time and hassle
Commonalities between the most successful campaigns on major platforms
Virality in practice: how small changes can make a big difference
Telling it short, but not too short: vital stories that motivate and inspire
Tips and tricks for compelling captions and hashtags
The truth about “native” content and what it means for engaging your audience across different platforms
Learning from examples across sectors and functions to apply a variety of best practices in your own work
Frequently Asked Questions
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Sessions have been delivered to thousands of people across general audiences and specialized teams. Past participants include professionals with job titles like policy analyst, marketing advisor, salesperson, C-level executive, communications manager, data analyst, engineer, journalist, grant writer, digital strategist, documentary filmmaker, museum curator, entrepreneur, and many more.
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Past clients include a variety of organizations from every major sector of the economy, including every level of government.
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Pricing depends on many factors, including format, content, timing, location, and number of participants.
Click here to get a quote for your desired workshop, course, or keynote →
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• Sessions delivered online or in person
• Teaching materials (yes, even keynotes come with written resources!)
• Pre-session consultation and post-session follow-up
• Francophone-friendly instruction (participants may speak in the Official Language of their choice)
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Yes, all the time!
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All material is designed and delivered by award-winning facilitators.
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Group size has ranged from as small as three to as large as hundreds. There are different ideal sizes depending on your desired format and content.
For workshops, groups of 10-15 tend to work best, but smaller or larger groups can be accommodated.
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Bookings are generally made at least one month in advance, but shorter timelines can be accommodated.
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Yes, StoryCorp has dealt with many complex procurement, contracting, and security requirements.
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