What Clients Say
Browse testimonials from teams like yours.
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Government
From policy to programs to public engagement, government teams use stories to make important work easier to understand.
This workshop exceeded all my expectations and restored my faith that training for work can be fun, engaging and applicable!”
— Erika Pittman, Team Leader, Employee Engagement and Corporate Communications, Fisheries and Oceans Canada“Storytelling with AI has already helped me better leverage AI in a way that is meaningful for my audiences.”
— Ashley Brasfield, Communications Strategist, Natural Resources Canada“This was such a good course. I especially liked the opportunity to think about the Government of Canada stories we write and how they can be transformed into human-interest stories that have so much more appeal.”
— Kathy Bell, Speechwriter, Canada Revenue AgencyCorporate
Whether they’re pitching, presenting, leading change, or building trust, corporate teams use stories to make business communication more human.
“Thank you again for a thought-provoking and super helpful storytelling session, Arthur!”
— Aishling Cullen, Vice President, Corporate Communications, Sun Life“Thank you, Arthur, for sharing your knowledge and experience of Storytelling. Storytelling is an art that you have mastered.”
— Anne Marie Crummy, Senior Manager (Vendor Relations), TD Bank“Arthur brought enthusiasm, insight, and exceptional knowledge to our session. He engaged the audience and shared practical examples which provided actionable takeaways. He tailored his delivery to ensure participants understood how to craft impactful Signature Stories.”
— John F. Nunziati, VP Rivel, Inc & President of the National Investor Relations Institute (NIRI) Virtual ChapterScience & Tech
Teams in science and technology use stories to translate complexity into clarity, curiosity, and action.
“Thank you, Arthur, for an incredible session. CIHR's Comms Branch is already putting your insights into practice. For any other comms shops looking for an excellent trainer, Arthur is the real deal!”
— David Wolkowski, Lead, Strategic Communications, Canadian Institutes of Health Research“I thoroughly enjoyed and learned from Arthur’s class. Coming from a technical background, the class helped me understand the fundamentals of storytelling to make my messaging more effective. Highly recommended!”
— Tarek Tabikh, Lead SMR (Small Modular Reactor) Advisor, Canadian Nuclear Safety Commission“The course was great. It got me to consider different approaches and elements of writing that I plan to explicitly utilise from now on. The concrete case studies, the specific pointers and writing analysis drew attention to effective writing techniques without being too technical (or boring) in exposition.”
— Dr. Kseniya Garaschuk, Canadian Mathematical Society Fellow, Canadian Centre for Cyber SecurityNonprofits
From advocacy to fundraising to community engagement, nonprofit teams use stories to show why their work matters.
"Thank you for coming out to teach youth about the importance and impact of effective storytelling in advocacy work. Your guidance and communication expertise is helping to shape and build the next generation of young environmental leaders.."
— Ami Gagné, Program Director, Parliamentary Internship for the Environment, GreenPAC“Arthur has such unique insights and provides feedback in a way that is thoughtful and respectful. He is excellent at keeping the group engaged and in making sure everyone has a chance to participate.”
— Irene Howard, Marketing Content Manager, United Way Winnipeg“This was a very worthwhile 6 hours spent thinking about how to tell a story. From the start to the end, with hooks, teasers, surprises, I feel better equipped to tell stories with intention. Thank you!”
— Ethan Adeland, Digital Marketing Officer, Egg Farmers of CanadaCultural Institutions
Cultural institutions use stories to bring objects, archives, places, and histories to life.
“I left Arthur's storytelling session feeling not only entertained but also inspired. His passion for storytelling is infectious, and I can't wait for the next opportunity to experience the magic once again. If you ever have the chance to attend one of Arthur's storytelling sessions, don't miss it – you're in for an unforgettable journey through the power of storytelling.”
— Eric Chenel, Senior Project Officer, Library and Archives Canada“Thanks so much! It was interesting.”
— Sarah Marshall, Digital Content Coordinator, National Arts Centre”Thank you so much! Your passion shines through. I am leaving this course with many tips and tricks that will help me to become a better storyteller!”
—Melanie Morin-Pelletier, Historian (War and Society), Canadian Museum of HistoryLeaders & Executives
The best leaders and executives don’t just communicate information; they use stories to build trust, create alignment, and inspire action.
“I would recommend this course to those that are seeking to improve their communication skills for leadership positions.”
— James Hailstone, Supply Team Leader, Government of Canada“Best training program I’ve done in my 20+ year career as a communicator.”
— Tina Orozco, Senior Manager of Corporate Communications, Dawn Foods Global“Arthur helped us produce successful Thought Leadership business reports that told engaging and compelling stories of healthcare/pharmaceutical executives, publishing pieces in Forbes and Fortune magazines. He also worked with us to articulate our mission statement and shape our corporate brand for our online presence. Extremely professional, highly recommended.”
— Ines Nandin, CEO, Executive ForecastCommunications
Communications professionals use stories to make messages clearer, campaigns stronger, and organizational work more compelling.
“This is my second course with Arthur, and once again, it has far exceeded my expectations . . . He skillfully guides us through valuable lessons, leading us with insightful examples."
— Emily Kittner, Strategic Communications Advisor, Transportation Safety Board of Canada“Storytelling with AI was a great mix of lecture, practical tools, exercises and discussion. Arthur got us excited about the potential of AI as a tool, while also considering the real risks and drawbacks as communications professionals.”
— Lana Crossman, Senior Writer, Canada Mortgage and Housing Corporation (CMHC)“Our Comms team received a great storytelling workshop put on by Arthur. The content and examples he provided were relevant and extremely useful. I thoroughly enjoyed the 2-day workshop and have already applied many of his suggestions.”
— Lisa Scarizzi, Communications Officer, Women and Gender Equality CanadaSubject Matter Experts
Subject matter experts use stories to bridge the gap between what they know and what their audiences need to understand.
“This course is an excellent investment. I've been in the workforce for 10+ years, but this workshop provided me with a whole new range of evidence-based practices.”
— Anna Ebel-Lam, Defence Scientist, Department of National Defence“This was such a useful and enjoyable training! Storytelling skills can be applied to any field and also in every day experiences, making it a lot more applicable than people initially think. Arthur is a great instructor and extremely helpful and dedicated. I'd highly recommend!”
— April Patmanathan, Species at Risk Biologist, Environment and Climate Change Canada“Arthur breaks down the elements of storytelling in a tangible and understandable way. The lessons learned are easy to adapt for my organization, and I walked away with a list of content ideas.”
— Victoria Racher, Marketing Specialist, CANARIEHR & Learning
From onboarding to leadership development to culture-building, HR and learning professionals use stories to help people learn in a deeper way.
“I really enjoyed spending the day with Arthur. He was engaging and gave insightful feedback.”
— Neil Hone, Learning Specialist, Treasury Board Secretariat“Great job! You made the class feel comfortable sharing and learning together. I really enjoyed the session. It gave me a new perspective in storytelling.”
— Julia Sabourin, Training & Development Program Officer, Innovation, Science and Economic Development Canada“Arthur Thuot's skill as a facilitator creates an atmosphere of collaboration, where everyone's voice is heard and valued. You open communication and encourage creativity. I am grateful for the opportunity to learn the storytelling techniques in your session. Thanks.”
— Rajneet Kaur, Senior Training Coordinator, ERP, Government of Alberta— Rajneet Kaur, Senior Training Coordinator, ERP, Government of Alberta