What Clients Say

“I would highly recommend anyone to take the Storytelling course. Well thought-out and insightful for public servants in writing products for government.”

“Arthur seems to have hundreds of real-world examples at the ready to help learners strengthen their stories, based on the needs and challenges identified during class. I would recommend this class to anyone who is interested in breathing new life into government speak!”

“Arthur was a fantastic and engaging professor and made the most out of the six hours of this course! I have learned some valuable information and will implement this in our social strategy at my current employer and beyond.”

“Arthur is a great example of what I look for in a teacher. Engaging, inclusive, professional, clever and experienced are just a few of his many great qualities. A very interesting course that was insightful and exciting from start to finish!”

“Thank you, Arthur, for sharing your knowledge and experience of Storytelling. Storytelling is an art that you have mastered. My goal is to be able to create stories that will engage the audience, both professionally and personally.”

“Thank you, Arthur, for an incredible session. CIHR’s Comms Branch is already putting your insights into practice. For any other comms shops looking for an excellent trainer, Arthur is the real deal!”

“Arthur is a passionate storyteller and an aficionado of good writings. He’s clearly a lifelong learner seeking to improve his craft and sharing his findings with others who stop to listen. Crossing paths with Arthur in this short course has made me a better storyteller, and a better listener too!”

“Just wanted to share a big thanks - you’ve done such a great job and really appreciate your investment in everyone’s stories! Hearing lots of positive feedback from the team”

“Great sessions. Lots of examples and stories! Your skills in conveying the material are really good and make the course more clear and entertaining. You take the time in commenting on points and providing useful feedback. All the best!”

“Would highly recommend the course to anyone. I learned about storytelling that would be useful in both personal and professional contexts. Arthur is very engaged & shared valuable insights with a sense of humour.”

“Arthur set the tone immediately—engaging us directly and connecting with the group. He brought a high energy, personalized content for individuals and demonstrated strong facilitation skills throughout.”

“Another practical, hands-on session, in this case to use stats more effectively in our work—thanks for making a dry topic all the more relevant.”

“This was such a useful and enjoyable training! Storytelling skills can be applied to any field and also in every day experiences, making it a lot more applicable than people initially think. Arthur is a great instructor and extremely helpful and dedicated. I’d highly recommend!”

“Thank you for coming out to teach youth about the importance and impact of effective storytelling in advocacy work. Your guidance and communication expertise is helping to shape and build the next generation of young environmental leaders.”

“Others may comment on Arthur’s instruction, so I’ll add he’s a good listener—also an important aspect of storytelling. His quick and insightful comments will be helpful in my professional and personal communications going forward.”

“The concrete case studies, the specific pointers and writing analysis drew attention to effective writing techniques without being too technical (or boring) in exposition.”

“Arthur breaks down the elements of storytelling in a tangible and understandable way. The lessons learned are easy to adapt for my organization, and I walked away with a list of content ideas.”

“Arthur brings great training, quick wit and an in-person feeling to his training sessions. I was able to reaffirm several things and learn some new skills to add to my toolbox. I really enjoyed the session.”

“This was a very worthwhile 6 hours spent thinking about how to tell a story. From the start to the end, with hooks, teasers, surprises, I feel better equipped to tell stories with intention. Thank you!”

“I broke through with out-of-the-box thinking and challenged myself to be a better writer for the topics that might otherwise feel mundane.”

“Your session was very well received and the CanWaCH team is currently singing your praises on our organization’s messaging platform. I do hope we have the opportunity to work with you soon – either for training or for consultant support for our own projects.”

“Arthur has such unique insights and provides feedback in a way that is thoughtful and respectful. He is excellent at keeping the group engaged and in making sure everyone has a chance to participate.”

“Throughout the course, Arthur created a safe and supportive environment for us to practice our storytelling skills. He provided detailed feedback and constructive criticism, helping us to improve our stories and build confidence in our abilities.”

“I left Arthur’s storytelling session feeling not only entertained but also inspired. His passion for storytelling is infectious, and I can’t wait for the next opportunity to experience the magic once again.”

“Thank you so much! Your passion shines through. I am leaving this course with many tips and tricks that will help me to become a better storyteller!”

“The storytelling session Arthur delivered was so well structured and he was so clear and concise that one really walks away feeling more confident and engaged in storytelling in the workplace. Thank you Arthur, you have reignited my passion for storytelling! Highly recommended.”

“I feel much more confident now not only that I can recognize when a narrative is a story, but that I can even write one. I would recommend this course to everyone!”

“Great course, great prof, great results! The content was engaging, practical, and immediately useful in my presentations. I walked away with new tools and a fresh perspective. Highly recommended to anyone looking to sharpen their narrative skills.”

“Arthur’s engaging lessons, paired with his thought-provoking tips and questions throughout the course, inspired me to dig deeper and connect to my creativity in new ways! Thank you for building a safe and inviting space to practice and grow my storytelling skills!”

“I have quite a few takeaways that I’ll be sharing with my team to improve our storytelling efforts moving forward. Excellent job, Arthur!”

“This course was tremendously valuable. Arthur is a highly-skilled facilitator. The pacing was excellent and the materials were appropriate, engaging, and accessible.”

“Arthur’s take on AI, measured and practical, is informative and speaks well to those eager to integrate it into every activity, those reticent to use it at all, and every party in between.”

“Great course. I really appreciated it. I’m happy I took it, and I will definitely read the documentation given and now practice. Also, a very personable teacher.”

“This class gave me some great ideas about how to incorporate storytelling into my briefings, whether written or oral, to really drive home the value of the file.”

“A very engaging and enlightening course. I gained so much from the course that by lunch break I made edits to a work email based on my learning. Highly recommended.”

“This course provided lots of useful information and guidance on crafting stories and gave the opportunity for practical application. Engaging and personable facilitation made the course interesting and enjoyable!”

“This course is an excellent investment. I’ve been in the workforce for 10+ years, but this workshop provided me with a whole new range of evidence-based practices.”

“I thoroughly enjoyed and learned from Arthur’s class. Coming from a technical background, the class helped me understand the fundamentals of storytelling to make my messaging more effective. Highly recommended!”

“Very knowledgeable instructor, personable, versatile, and has great examples regarding various real-life situations. I learned a lot and picked up tricks that will be helpful in personal and professional situations.”

“This has really been a rewarding session. I’m now aware of the different techniques that I can use to communicate data in a captivating manner. Thank you for the opportunity you gave everyone to engage and for sharing your knowledge, Arthur.”

“The course was great! Arthur’s teaching style made concepts clear and engaging. His approach was practical, insightful, and truly elevated the learning experience.”

“I loved the mixture of examples presented and the opportunity to write our own stories. I never felt bored which is uncommon for a full day training session. Thank you.”

“Thanks Arthur! This was such a good course. I especially liked the opportunity to think about the Government of Canada stories we write and how they can be transformed into human-interest stories that have so much more appeal.”

“Arthur broke down the elements of storytelling into easily digestible bites and walked us through some helpful exercises to hone our storytelling techniques. Highly recommend for those who are just starting out or as a fun refresher for professionals.”

“I have been applying some of the techniques we covered in the course naturally. It was great to understand the nuts and bolts of the creative process.”

“The lessons and assignments were engaging and helped me develop my writing skills in meaningful ways. The pace was perfect, especially for those of us balancing busy schedules, making it easy to stay consistent without feeling overwhelmed.”

“Different take on communicating and thinking on how to better present key information. A great tool for my toolbox for work and as a volunteer with charitable organizations. Will keep in mind and practice, practice, practice.”

“I found the training to be very practical, with easy to follow tips on structure and planning that will be useful when I craft my stories in future. The delivery was engaging, with just the right amount of humour.”

“Arthur Thuot’s skill as a facilitator creates an atmosphere of collaboration, where everyone’s voice is heard and valued. You open communication and encourage creativity. I am grateful for the opportunity to learn the storytelling techniques in your session. Thanks.”

“Great job! You made the class feel comfortable sharing and learning together. I really enjoyed the session. It gave me a new perspective in storytelling.”

“I loved the course, it was an excellent refresher on the fundamentals of storytelling and I anticipate a lot of benefit from it in my future writing!”

“I believe I have learnt something new which I will inculcate in my story telling, especially around being more concrete, with beginnings, middles, endings, and escalation. I believe it will stick with me.”

“I learned how to write a strong beginning, an impactful middle, and solid ending. The tips about writing a good hook were especially helpful. I feel much more confident in my storytelling skills now.”

“I highly recommend this workshop to anyone looking to make their writing projects more compelling. Arthur kept us engaged with relatable examples, hands-on exercises and a good dose of humour. It was time well spent!”

“As someone with both a personal and professional interest in storytelling, I thoroughly enjoyed the course. Arthur is a great teacher and sets a very safe space to share, practice, ask questions and, above all, learn. I left with very practical tips and tricks that I could immediately apply to my writing. Thank you!”

“Writing has always been something I struggle with (more of a tech-y, visual type person) and yet I was able to create some engaging content in the course and not feel extremely overwhelmed!”

“I enjoyed the course and learned some neat ways to communicate the message. I plan to use the learnings in meetings with stakeholders to gain their buy-in.”

“The training served as a fantastic refresher on the value of storytelling, showing me how it can be applied to various aspects of my job in politics. I now feel better equipped to tell stories that can generate interest and support on legislative and other matters. Arthur was engaging and the format was clear.”

“Arthur’s approach to AI is practical and creative. Before the course, I was struggling to understand how to effectively use and engage with AI. By the end of the course I had identified a number of key focal points at which I could use AI to enhance my storytelling.”

“Storytelling with AI was a great mix of lecture, practical tools, exercises and discussion. Arthur got us excited about the potential of AI as a tool, while also considering the real risks and drawbacks as communications professionals.”

“I really enjoyed Arthur’s course. It was well paced, the exercises were really useful. I came away with a much better sense of where AI can help in storytelling and creative work, plus a lot of practical prompt techniques and take-home material I’ll keep using.”

“Great class—really helps build the bridge between data and the story that data can tell. Gives techniques and methods that can be implemented across many different jobs and industries.”

“I learned to apply different perspectives to data to share figures in a new way to evoke more engagement. Highly recommend this course to anyone wanting to learn how to improve their statistical storytelling skills.”

“As someone who has been working in social media for 10 years+ now, the way you spoke about SM helped reenergize my ideas and gave me a new way to approach content. I really enjoyed the activities of this class and will recommend it to colleagues.”

“During a two-hour online class with Arthur, we discussed new strategies for developing more engaging social media posts. It was an excellent experience.”

“I would definitely recommend this course to my colleagues who work in social media/government who need some new inspiration. I personally was looking to push the boundaries on my typical writing and I am excited to try and implement a meme or two.”

“Thanks to Arthur, I have learned that storytelling can, in fact, be the most powerful tool in my arsenal when it comes to communicating the most mundane to the most complex of messages.”

“I believe I have achieved my objective, of how to strike a balance between clarity and too much detail. I take with me two stories which I intend to continue developing, for marketing work tools that may improve processes.”

“I am already incorporating key takeaways into a presentation I have to lead at 4 p.m., so the materials were extremely useful at just the right moment for me.”

“Thank you for this training, it’s been very interesting and I look forward to using storytelling techniques to bring more meaning and engagement to my presentations.”

“The content and examples Arthur provided were relevant and extremely useful. I thoroughly enjoyed the 2-day workshop and have already applied many of his suggestions towards the development of my comms products.”

“I found this training genuinely valuable, particularly the structured approach to prompt design. I have already begun applying this in my work with tangible results.”

“Arthur worked in advance to understand the needs of our participants and tailored his delivery to ensure they were met and to ensure participants understood how to craft impactful Signature Stories.”

“I particularly appreciated the fact that the instructor knew our organization and the context in which we work, and the way he adapted the content of the workshop to make it tangible and relevant to our reality.”

“Arthur Thuot is an excellent facilitator, providing loads of real-world, nuanced examples of storytelling techniques. He helped us build organization-specific stories and refine them on the spot with thoughtful feedback. This was my second training session with Arthur and I hope to attend another one. It is always inspiring!”

“I appreciated Arthur’s experience, enthusiasm and energy! He practices what he teaches and I’ve had my eyes opened that while not everyone is a natural-born story teller, we have tools to help us.”

“Arthur was great—very prepared and engaging! His enthusiasm, passion for the topic, and obvious expertise made the course a standout in my experience.”

“The variety of exercises was really useful, and doing them during the course was the best way to get introduced to them. Wonderful speaker, and good sense of humour too!”

“Arthur made a full-day virtual training more engaging than I thought possible. He practices what he preaches, he was a fantastic guide on the storytelling journey. Receiving feedback in front of others is always uncomfortable, but he made sure it was positive, constructive. Great training from start to finish.”

“Excellent course on communication! I learned valuable tips that can be applied to many types of situations. First online course where time flies and you feel like you’re just sitting in a room, interacting with nice people.”

“I am typically apprehensive about online learning. Arthur made this session enjoyable. He was engaging, knowledgeable, and did a great job of ensuring the conversation flowed amongst all participants.”

“What I appreciated most was Arthur’s teaching style: inclusive, respectful, and responsive. He honoured participants’ individual comfort levels, whether on or off camera, while still fostering connection and collaboration.”

“I also like that there was no pressure to share any stories that we had written, but Arthur was honest and genuine in his feedback. I think more people shared with the group than would have in another setting.”

“I think Arthur is a fantastic course instructor. He was charismatic, engaging and compassionate towards creating an atmosphere that felt open. I really liked his breakdowns of what to expect and his “no cold-call” rule amongst others.”

“I came into this class with some storytelling experience, but I always had difficulty in turning my own experience into a story. I now believe that if I have a story to tell, I can find a way to tell it so that my audience will leave with the message that I intended.”

“I came away from the training sessions confident in my abilities as a storyteller. I realized I have all the skills I need to tell a compelling story.”

“I was hesitant to take this training at first but I’m so glad I did. After the two sessions, I feel like I have the tools to navigate this new-to-me style of writing. Arthur is a fantastic instructor and his passion for storytelling is contagious.”

“I find the course material exceedingly engaging, and Arthur creates a comfortable atmosphere to share and get feedback. This course in particular has reignited my interest in writing, and I just want to say thank you!”

“Despite having been a journalist for half of my life, I often find it challenging to cobble a good story in a government setting. You have rekindled my enthusiasm and my willingness to take on that challenge. Thanks!”

“Arthur is an animated and engaging workshop facilitator and presenter - a master storyteller himself! I leave our session today with renewed creativity and ideas about how to incorporate storytelling approaches into my daily work.”

“I really enjoyed the training Arthur! You are dynamic and provide very helpful and constructive feedback. I enjoyed all the examples in video and written format. The time flew by. Looking forward to applying what I learned at work and in my personal life. Thank you!”

“I was impressed with Arthur’s knowledge and ability to point out takeways and give tips to improve stories. I can only imagine what a two-day course would provide! Highly recommend.”

“I would 100% recommend this training. Arthur is professional, dynamic and engaging with the audience. Lots of opportunities to actually practice the theory which was much appreciated! He gave us lots to think about that will be useful in our work.”

“Despite being a journalist for 20 years, I learned a lot of valuable information from Arthur’s course on Storytelling: The Secret Weapon of Communication.”

“I am a professional writer with 25+ years of experience in newsrooms, corporations and government organizations. The class provided concrete examples of how and when to use AI, and the safeguards to apply when using it.”

“At first we believe that we already know all this stuff, but Arthur goes further and makes you implement in real contexts. This leaves a more durable imprint and greatly improves the learning experience.”