Storytelling and Statistics
Summary
Everyone knows that facts alone don’t change our minds. This course teaches you how to find the story in your statistics—and how to tell it in ways that make people care. Whether you’re trying to create impactful communications products, or just want to be more persuasive and make your numbers come to life, you’ll learn useful approaches to put into practice right away. We’ll cover many concrete examples, and witness storytelling in action by editing “live” documents and improving the stories that matter most to you. No matter what stage your story is at, you’ll leave with some useful (and fun) approaches to communicating statistics effectively in the stories you’re trying to tell.
Learning Outcomes
Knowing when statistics help your story—and when they hinder it
Finding and shaping a story to make your statistics come alive
Convincing people who don’t already believe in your statistics
Creating strong visualizations to reinforce and clarify your story
Avoiding weak visualizations that make your story harder to share
Distilling complex and factual information to increase engagement
Using stories as a competitive tool to make your statistics succeed in the “marketplace of ideas”
Interpreting statistics to “tell the story” behind quantitative measures, implications, and results
Making large numbers more relatable to general audiences
Including statistics naturally in written and spoken contexts
Frequently Asked Questions
-
Sessions have been delivered to thousands of people across general audiences and specialized teams. Past participants include professionals with job titles like policy analyst, marketing advisor, salesperson, C-level executive, communications manager, data analyst, engineer, journalist, grant writer, digital strategist, documentary filmmaker, museum curator, entrepreneur, and many more.
-
Past clients include a variety of organizations from every major sector of the economy, including every level of government.
-
Pricing depends on many factors, including format, content, timing, location, and number of participants.
Click here to get a quote for your desired workshop, course, or keynote →
-
• Sessions delivered online or in person
• Teaching materials (yes, even keynotes come with written resources!)
• Pre-session consultation and post-session follow-up
• Francophone-friendly instruction (participants may speak in the Official Language of their choice)
-
Yes, all the time!
-
All material is designed and delivered by award-winning facilitators.
-
Group size has ranged from as small as three to as large as hundreds. There are different ideal sizes depending on your desired format and content.
For workshops, groups of 10-15 tend to work best, but smaller or larger groups can be accommodated.
-
Bookings are generally made at least one month in advance, but shorter timelines can be accommodated.
-
Yes, StoryCorp has dealt with many complex procurement, contracting, and security requirements.
-