Storytelling for Marketing Communications
Summary
Are your marketing messages connecting with the right audience? Do your emails, newsletters, and event promotions get the attention they deserve? In this interactive workshop, you’ll learn how to craft clear, engaging, and strategic communications that resonate with your audience. Together, we’ll explore real-world examples and use your own materials to discover what works, what doesn’t, and why. This session will equip you with the tactics and inspiration to elevate your marketing communications. You’ll leave with actionable insights, quick wins, and the confidence to make every word count.
Learning Outcomes
Adapt communication styles to connect with diverse audiences across platforms.
Craft messages that resonate, striking the right balance of emotion, clarity, and action.
Apply proven tactics for promotional and informative emails, newsletters, signage, web content, and social media
Identify and overcome common pitfalls in marketing communications.
Leverage AI effectively with tailored prompts and built-in tools to streamline the writing process.
Develop a consistent voice and tone, even in the absence of a formalized style guide.
Frequently Asked Questions
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Sessions have been delivered to thousands of people across general audiences and specialized teams. Past participants include professionals with job titles like policy analyst, marketing advisor, salesperson, C-level executive, communications manager, data analyst, engineer, journalist, grant writer, digital strategist, documentary filmmaker, museum curator, entrepreneur, and many more.
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Past clients include a variety of organizations from every major sector of the economy, including every level of government.
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Pricing depends on many factors, including format, content, timing, location, and number of participants.
Click here to get a quote for your desired workshop, course, or keynote →
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• Sessions delivered online or in person
• Teaching materials (yes, even keynotes come with written resources!)
• Pre-session consultation and post-session follow-up
• Francophone-friendly instruction (participants may speak in the Official Language of their choice)
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Yes, all the time!
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All material is designed and delivered by award-winning facilitators.
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Group size has ranged from as small as three to as large as hundreds. There are different ideal sizes depending on your desired format and content.
For workshops, groups of 10-15 tend to work best, but smaller or larger groups can be accommodated.
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Bookings are generally made at least one month in advance, but shorter timelines can be accommodated.
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Yes, StoryCorp has dealt with many complex procurement, contracting, and security requirements.
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