Communicate with clarity, gain authentic influence, and humanize your messages in the age of AI.

Trusted by organizations from Lululemon to Loblaws, from GreenPAC to the Government of Canada.

Tell better stories with AI—
without losing your voice.

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For private group training, email hello@storycorp.ca

What you’ll get in
Storytelling with AI: Tools and Techniques

✅ A workshop-style session capped at 15 participants

No “Death by PowerPoint.” Put principles into action with inspiring examples and exercises. Smaller classes make for dynamic, interactive sessions.

✅ Skills and tools you can use right away

Some participants in StoryCorp training get their work featured in The Globe and Mail or The Financial Post, while others simply want to tell better stories to get ahead in their careers. You’ll leave this workshop with the skills and tools to give your ideas more traction, make sure your contributions get the recognition they deserve, or just communicate with greater power and purpose.

✅ Budget-friendly pricing

Bring a friend—or your whole team. Book 2 seats, save 10%. Book 3 or 4 seats, save 15%. Book 5+ seats, save 20%.

For special rates on private group training, email hello@storycorp.ca

✅ Easy, flexible, procurement-friendly scheduling

Pay by card or invoice/PO. Unlimited no-penalty seat transfers. Zoom link, calendar invite, and materials delivered 7 days before the training.

✅ Full recording of the training, available for 1 year

Came back late from break, or a sudden meeting pulled you away for part of an exercise? You’ll have 365 days to go back and review with a secure access link.

✅ Accreditation & CPD

This workshop delivers 5.5 hours of structured learning (two 3-hour blocks with two 15-minute breaks). Participants receive a certificate of completion, agenda, attendance confirmation, and a digital badge (Open Badge) to support self-reported CPD with professional bodies (e.g., CPA, PMI PDUs—Education, IIBA CDUs, HRPA, and engineering regulators).

✅ Bonus 30-minute 1 : 1 coaching session for each seat

In addition to the workshop, you’ll receive 30 minutes of private coaching with your instructor, where you can work through any storytelling challenges and see new opportunities for your material.

✅ Bonus Story bank & prompt archive

Lifetime access to a reference of stories to inspire you, and prompts to help you go farther and get there faster.

A summary of
Storytelling with AI: Tools and Techniques

How can AI help you tell a story? In this workshop you’ll learn where AI works (and where it doesn’t), and how to become more successful at three different levels of the storytelling process: brainstorming, development, and iteration. You’ll leave with a new tool to enhance your creativity, generate innovative story ideas, and incorporate user feedback to refine your stories. We’ll look at many examples of stories across different situations—written and oral, speeches and presentations, emails and social media, as tools of persuasion and inspiration—and discover how AI can complement, not replace, the power of human storytelling. Through directed exercises and collaborative learning, this workshop can be useful to any level of practitioner, offering a hands-on experience with live-action AI-assisted writing practice and immediate feedback.

Learning Outcomes

  • Experience the potential of AI through live demonstrations, practice, and immediate feedback

  • Understand where AI will help you (and where it won’t)

  • Take away concrete techniques for crafting effective prompts

  • Master the basics of “prompt engineering” and the follow-up prompt

  • Take ethical considerations into account when using AI in storytelling, including how to avoid biases and potential negative outcomes

  • Learn how to incorporate feedback to refine your output

  • Enhance your creativity and innovation across a variety of story types

  • Identify common pitfalls in AI and the strategies to mitigate them

You’ll learn to use AI across a variety of storytelling situations, like:

  • Communicating with customers and stakeholders

  • Briefing peers, bosses, and executives

  • Writing reports and proposals

  • Preparing for your next presentation

  • Explaining ideas and initiatives

  • Creating dynamic products for internal and external audiences

  • Interviewing for a new job or promotion

. . . and many more

Meet your instructor, Arthur Thuot

Hi! I’m Arthur, and I’ve helped people tell stories since 2007, when I got an unusual job connecting brands with investors. Senior executives and government ministers wanted to reach an international audience. My role was to shape their stories, working 11 months of the year from “no fixed place of address.” (I signed the contract, so it must have been legal.) I lived in Europe, Latin America, and Asia-Pacific, telling hundreds of stories in healthcare, energy, technology, aerospace, education, and financial services.

In 2014, I pulled a “reverse sell-out” and did a Master’s in Fine Arts in Creative Writing at the University of Florida, where I taught super-talented undergraduates who now work at companies like Amazon, Tesla, Lockheed Martin, and SpaceX. Pretty impressive, but my biggest success as a teacher may be the students who skipped the corporate world to play in the NFL.

In 2017, I moved back to Canada and began training professionals through the University of Ottawa and the University of British Columbia. Before long, the sessions were selling out, so I founded StoryCorp to offer the same quality of training with greater flexibility for private clients. Now, I’m happy to offer Storytelling with AI: Tools and Techniques as StoryCorp’s first public workshop.


Why this workshop, and why now?

I’ve been using generative AI since the first week that ChatGPT was released, back in 2022. I can say that in some cases, some of the time, AI has helped me and my clients enormously. But like any powerful tool, it’s important to know when and where to use it. The why of AI matters just as much as the how. For anyone serious about writing and storytelling, you’ve got to think carefully about what AI means to you.

I began writing for publication in my university days at The Western Gazette. Beyond my work at the student newspaper, I wrote an award-winning case study for a professor who briefly disappeared during the first Gulf War to optimize military deployments in the Middle East. After graduation, I wrote for a media agency, and then independently under the Forbes and Fortune and Bloomberg banners. I’ve also written creative works, and edited the works of others.

That’s a lot of writing, and a lot of stories. As someone who has spent a few decades of writing stories without AI, and a few years of writing stories with it, I look forward to helping you make the most of your stories in an age when the human touch is more urgent than ever.

What people say about StoryCorp training

“I am already incorporating key takeaways into a presentation I have to lead at 4 p.m.”

— Paulet Martínez, Director of Marketing Communications, Dawn Foods North America

“Coming from a technical background, the class helped me understand the fundamentals of storytelling to make my messaging more effective. Highly recommended!”

— Tarek Tabikh, Lead SMR (Small Modular Reactor) Advisor, Canadian Nuclear Safety Commission

“I gained so much from the course that by lunch break I made edits to a work email based on my learning.”

— Aline Ngoga, Senior Policy Analyst, Immigration, Refugees and Citizenship Canada

“Arthur is a stellar instructor. The course was well-structured, interesting and engaging.”

— Andrew Pearce, Policy Advisor, Privy Council Office

“I am typically apprehensive about online learning. Arthur made this session enjoyable. He was engaging, knowledgeable, and did a great job of ensuring the conversation flowed amongst all participants.”

— Andrea Jedlinski, Program Officer, Canada Border Services Agency

“Arthur breaks down the elements of storytelling in a tangible and understandable way. The lessons learned are easy to adapt for my organization, and I walked away with a list of content ideas.”

— Victoria Racher, Marketing Specialist, CANARIE

“An amazing storytelling course that is not only relevant to telling stories, but everyday life in both personal and professional settings. My only complaint is that the training wasn't longer!”

— Karrina Pillay, Environment and Climate Change Canada

“Thank you again for a thought-provoking and super helpful storytelling session, Arthur!”

— Aishling Cullen, Vice President, Corporate Communications, Sun Life

“This workshop exceeded all my expectations and restored my faith that training for work can be fun, engaging and applicable!”

— Erika Pittman, Team Leader, Employee Engagement and Corporate Communications, Fisheries and Oceans Canada

“Arthur brought enthusiasm, insight, and exceptional knowledge to our session with him. He engaged the audience and shared practical examples which provided actionable takeaways.”

— John F. Nunziati, VP Rivel, Inc & President of the National Investor Relations Institute (NIRI) Virtual Chapter

“Great course, great prof, great results! The content was engaging, practical, and immediately useful in my presentations. I walked away with new tools and a fresh perspective.”

— Katerina Gonzalez, Director, Niagara College

“CIHR’s Comms Branch is already putting your insights into practice.”

— David Wolkowski, Lead, Strategic Communications, Canadian Institutes of Health Research

“This is by far one of the best training sessions we had at the Agency, and I would hands down recommend this course to anyone else.”

— Anas Zaman, Communications Advisor, CFIA

“Arthur is a great teacher. Warm and supportive, an engaging presenter (even on Zoom!)

— Michael James, Policy Analyst, Indigenous Services Canada

Mini Quiz: Storytelling with AI

Rate each statement 1–4: 1 = Strongly Disagree • 2 = Disagree • 3 = Agree • 4 = Strongly Agree

Answered: 0/10
1) Target & Outcome — Before I draft a story, I can always name one audience and one action I want them to take.
2) Notes → Narrative — I can turn story notes/ideas into a structured, compelling story.
3) Perfect Prompting — When I use AI, I give it a structured prompt (Task, Context, Examples, Persona, Format, Tone) instead of a one-liner.
4) Voice Control — I can get AI to learn/retain my voice or my organization’s voice and apply it consistently.
5) Data → Story — I turn stats/charts into human stories with stakes (“so what?”) and outcomes.
6) Option-Hunting — I ask AI for multiple versions, critique them, and combine the best for my needs.
7) Guardrails — I have an effective system (sources, fact-checks, constraints) to avoid overclaiming/hallucinations.
8) Audience Remix — I can adapt a story to connect with executives, technical teams, and the public without losing the point.
9) Last-Mile Polish — I create stories with strong titles, hooks, meanings, messages, and CTAs.
10) Personal AI Playbook — I’ve got a one-page AI playbook: when to use/not use AI, where to draw the line, and how to handle privacy, attribution/IP, and approvals.

Choose Your Date

Pricing

$645

Book 2 seats, save 10%. Book 3 or 4 seats, save 15%. Book 5+ seats, save 20%.

✅ Live training (two 3-hour sessions)

✅ Sessions capped at 15 participants

✅ All learning materials

✅ Recording available for 365 days

✅ Completion certificate + accreditation

✅ Flexible payment/procurement options

✅ Seats transferable at any time

✅ Bonus Coaching (30-minute 1 : 1)

✅ Bonus Lifetime story database access

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Please note: Multi-seat discounts apply automatically at checkout.

Frequently Asked Questions

  • Anyone who wants to improve their storytelling abilities with the help of AI is welcome to attend, regardless of their role or sector. Past participants in StoryCorp training have included professionals with job titles as diverse as policy analyst, marketing advisor, salesperson, Chief Storyteller, communications manager, data analyst, engineer, journalist, grant writer, digital strategist, documentary filmmaker, museum curator, entrepreneur, and many more.

  • This training is designed to be useful to a broad range of ability. You’ll be able to scale your use of the tools and techniques up or down to match your skills with AI platforms.

  • Please feel free to use the platform of your choice. Whether you’re using a popular public model like ChatGPT, Gemini, Copilot or Llama, or using your organization's custom AI solutions, the material covered in this training does not depend on a particular AI platform.

  • You’ll receive them one week before your training.

  • Yes! Follow the instructions on the checkout page, or click here to submit an invoice directly.

  • Yes! Upon payment, your receipt/tax invoice will be delivered to you instantly via email.

  • Yes! Bring a friend—or your whole team. Book 2 seats, save 10%. Book 3 or 4 seats, save 15%. Book 5+ seats, save 20%.

    For special rates on private group training, email hello@storycorp.ca

  • Absolutely. For private group training, email hello@storycorp.ca

  • This training offers a “Francophone-friendly” environment. The instructor is bilingual, and participants are free to use the Official Language of their choice.

  • Simply click on the Sign Up button below.

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