Storytelling for Internal Communications
Summary
Internal communications isn’t just about sharing information, it’s about shaping how people understand, feel, and act. This workshop helps internal comms professionals use storytelling to drive engagement, reinforce culture, and bring strategy to life. Whether you’re announcing a change, launching an initiative, or reinforcing organizational values, the right story can make the message land (and stick). You’ll learn how to spot strong internal stories, frame them for clarity and resonance, and adapt them across multiple formats: newsletters, intranet posts, leadership briefings, video scripts, and more. Through interactive exercises and live critique, this workshop offers both strategic insight and hands-on practice for communicators who want to make their messages matter.
Learning Outcomes
Understand the unique role of storytelling in internal communications
Identify and frame internal stories that drive culture and engagement
Translate complex or abstract initiatives (e.g., strategy, transformation, HR programs) into relatable narratives
Use story structures that align with organizational goals and employee priorities
Practice writing and adapting internal stories for different channels and formats
Balance transparency and alignment when crafting change communications
Reinforce values and strategic direction through repetition, rhythm, and narrative patterning
Gather stories from across the organization—and elevate voices that matter
Develop strategies for working with leaders to shape and share internal stories
Take away practical templates, checklists, and a framework for ongoing internal storytelling
Frequently Asked Questions
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Sessions have been delivered to thousands of people across general audiences and specialized teams. Past participants include professionals with job titles like policy analyst, marketing advisor, salesperson, C-level executive, communications manager, data analyst, engineer, journalist, grant writer, digital strategist, documentary filmmaker, museum curator, entrepreneur, and many more.
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Past clients include a variety of organizations from every major sector of the economy, including every level of government.
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Pricing depends on many factors, including format, content, timing, location, and number of participants.
Click here to get a quote for your desired workshop, course, or keynote →
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• Sessions delivered online or in person
• Teaching materials (yes, even keynotes come with written resources!)
• Pre-session consultation and post-session follow-up
• Francophone-friendly instruction (participants may speak in the Official Language of their choice)
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Yes, all the time!
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All material is designed and delivered by award-winning facilitators.
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Group size has ranged from as small as three to as large as hundreds. There are different ideal sizes depending on your desired format and content.
For workshops, groups of 10-15 tend to work best, but smaller or larger groups can be accommodated.
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Bookings are generally made at least one month in advance, but shorter timelines can be accommodated.
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Yes, StoryCorp has dealt with many complex procurement, contracting, and security requirements.
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