Storytelling for Influence
Summary
Telling a story is one thing. Getting someone to act on it is another. This workshop focuses on storytelling as a tool of influence: how to shape perception, build trust, and move people toward a decision or commitment. Whether you’re seeking buy-in from a skeptical stakeholder, energizing a team, or persuading an external audience, you’ll learn how to use story not just for expression, but for impact. Through case studies, guided exercises, and live practice, we’ll explore how to structure persuasive stories, adapt them to different power dynamics, and deliver them with clarity and conviction. This workshop is ideal for professionals who need to lead, persuade, or advocate, whether internally or in the public sphere.
Learning Outcomes
Understand how and why storytelling creates influence across professional contexts
Learn the anatomy of a persuasive story: stakes, agency, tension, resolution
Craft influence-oriented narratives tailored to key moments: proposal, pitch, change initiative, negotiation
Identify which stories to tell when—and which stories to avoid
Adapt storytelling techniques based on audience power, resistance, or skepticism
Use emotion ethically and strategically to complement facts and logic
Develop stories that move beyond awareness to alignment and action
Gain fluency in subtle tools of influence: tone, timing, metaphor, and framing
Practice delivering influential stories in high-stakes scenarios with live feedback
Learn how stories build credibility, foster trust, and increase your leadership presence
Leave with templates and structures for future influence-based storytelling moments
Frequently Asked Questions
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Sessions have been delivered to thousands of people across general audiences and specialized teams. Past participants include professionals with job titles like policy analyst, marketing advisor, salesperson, C-level executive, communications manager, data analyst, engineer, journalist, grant writer, digital strategist, documentary filmmaker, museum curator, entrepreneur, and many more.
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Past clients include a variety of organizations from every major sector of the economy, including every level of government.
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Pricing depends on many factors, including format, content, timing, location, and number of participants.
Click here to get a quote for your desired workshop, course, or keynote →
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• Sessions delivered online or in person
• Teaching materials (yes, even keynotes come with written resources!)
• Pre-session consultation and post-session follow-up
• Francophone-friendly instruction (participants may speak in the Official Language of their choice)
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Yes, all the time!
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All material is designed and delivered by award-winning facilitators.
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Group size has ranged from as small as three to as large as hundreds. There are different ideal sizes depending on your desired format and content.
For workshops, groups of 10-15 tend to work best, but smaller or larger groups can be accommodated.
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Bookings are generally made at least one month in advance, but shorter timelines can be accommodated.
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Yes, StoryCorp has dealt with many complex procurement, contracting, and security requirements.
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