Storytelling for Organizations

Summary

Storytelling can be a powerful strategic tool for organizations. Businesses, not-for-profits, governments and social enterprises with strong stories have shown to be more efficient, and their employees happier, healthier and more loyal. Tap into your organization’s origins, mission and values, and personal stories of employees and management, to explore the building blocks of compelling stories, and how they are applied and communicated in organizational settings. Through a variety of engaging and practical exercises, real-world examples and individual assignments, gain the tactics and tools to communicate your organization’s stories clearly and convincingly. Understand which types of stories to tell, which to avoid, and which should never be told. Appreciate story as a means to influence, persuade and share your experiences for maximum effect.

Learning Outcomes

• The power of story to drive culture, engagement and profit

• Case studies and best practices in action (beginnings, middles, and endings)

• Using emotion effectively in professional contexts

• Bridging professional and personal stories

• How to deliver written and spoken stories

• Bringing it all together with polish and poise

• Come away with the skills to develop a story from beginning to end, the ability to spot emerging stories, and a richer perspective on your own stories

• Finish the course with your own fully developed written or spoken story that you can use for your organization