Storytelling for Culture and Values

Summary

Culture isn’t what you say—it’s what gets repeated. This workshop helps organizations bring their culture and values to life through storytelling, whether you’re onboarding new employees, reinforcing norms, navigating change, or building a sense of belonging. Participants will learn how they can tell stories to make abstract values real, relatable, and memorable, identifying and shaping stories that embody the organization’s ethos while creating space for others to do the same. Through guided exercises and team reflection, this workshop turns values from clichés into something people feel, remember, and act on.

Learning Outcomes

  • Understand how storytelling reinforces and transmits organizational culture

  • Find and shape stories that exemplify your values in action

  • Identify key “culture moments” worth sharing: first days, tough calls, proud wins, shared lessons

  • Practice storytelling techniques that strengthen community, connection, and inclusion

  • Facilitate story exchange across levels, roles, and identities

  • Discover how to make values concrete through narrative—especially during change or growth

  • Use storytelling to support onboarding, team-building, and leadership development

  • Practice listening skills that draw out stories from others across your organization

  • Align personal and organizational stories for deeper engagement

  • Take away a toolkit for gathering, shaping, and sharing stories that build culture intentionally

Frequently Asked Questions

  • Sessions have been delivered to thousands of people across general audiences and specialized teams. Past participants include professionals with job titles like policy analyst, marketing advisor, salesperson, C-level executive, communications manager, data analyst, engineer, journalist, grant writer, digital strategist, documentary filmmaker, museum curator, entrepreneur, and many more.

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  • Past clients include a variety of organizations from every major sector of the economy, including every level of government.

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  • Pricing depends on many factors, including format, content, timing, location, and number of participants.

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  • • Sessions delivered online or in person

    • Teaching materials (yes, even keynotes come with written resources!)

    • Pre-session consultation and post-session follow-up

    • Francophone-friendly instruction (participants may speak in the Official Language of their choice)

  • Yes, all the time!

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  • All material is designed and delivered by award-winning facilitators.

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  • Group size has ranged from as small as three to as large as hundreds. There are different ideal sizes depending on your desired format and content.

    For workshops, groups of 10-15 tend to work best, but smaller or larger groups can be accommodated.

  • Bookings are generally made at least one month in advance, but shorter timelines can be accommodated.

  • Yes, StoryCorp has dealt with many complex procurement, contracting, and security requirements.