Writing Well: Storytelling

Summary

Humans are wired for story. Stories help us make sense of the world, and we remember them better than we do facts and data. If you’ve ever been captivated by a great story, and wondered how you might tell one yourself, this course is for you. Through a variety of engaging and practical exercises, learn how to write effective stories that capture the hearts of any audience. Topics include the art and science of storytelling, structures to help make your stories flow, as well as tips and tricks for ensuring that you’re delivering your stories with maximum clarity and impact. Come away with a powerful storytelling toolbox you can use for your blog, memoir, marketing or business communications, and even for speeches, meetings or family gatherings.

Learning Outcomes

• Why stories matter and how they work

• Story structures (forms, not formulas)

• Finding and shaping your material

• How to learn from contemporary and classic stories

• Tips and tactics for taking your work to the next level

• Workshopping your stories