Concise Storytelling

Summary

When you need to reach busy people, every word counts. In this workshop, you’ll round out your communications toolkit with a proven approach that eliminates all but the most essential information. You’ll become more “audience-centric”—extracting the most important ideas, breaking up lengthy paragraphs, and organizing your information in a way that is crisp, conversational, and distilled to its core.

To reinforce your learning, this workshop will offer many before-and-after examples (including at least one of your own, in a communications product of your choice). Whether you want to cure wordy briefings and reports, craft punchier memos and proposals, or curb underperforming emails, agendas, and news releases, this workshop can help.

Learning Outcomes

• Understanding how people actually read and digest information in a distracted digital world

• Applying smart structures to prioritize efficiency and minimize rambling

• Practicing the tools of this style, and deploying it across a variety of communications products

• Filtering for importance and respecting your audience’s time and limited attention